While shopping at one of our favorite grocery stores (Holiday Market), we noticed a price-comparison chart they had on display in the produce section. The produce being compared were conventional fruits and veggies from Ray's and Safeway and organic produce at Holiday Market. It would actually be cheaper to buy the organic items listed from Holiday than to buy their conventional equivalents at Ray's or Safeway. Just goes to show you that organic isn't always more expensive than conventional food- but it is always healthier! Special thanks to Holiday Market in Palo Cedro, California, for their ongoing support of local and organic farmers.